It’s Not Just A Brand, It’s A Lifestyle!
~Mas Cultura, Menos Moda~ is our motto. Our goal is to knock down walls, barriers and stereotypes of what it is to be a “paisa" (derived from the word "paisano") and embrace it as a positive movement to spread unity amongst all Latinos, not just Mexicanos. Dictionary.com states a paisano is a "peasant", however, us real paisas know that a paisano/a is a brother/sister, or friend/homie who is from the same origin as oneself. The word "paisa" has too often been used in place of the derogatory term "wetback", or being "fresh from the border", so we flipped it on them, embraced it and wear it proudly…we’re HELLA PAISA‼️